Tag Archives: Business tips

10 Ways to Beat Competition: Way 5 – Using Product/Service Variety

Variety is the spice of life they say, but in business variety is more than the spice it is the life of business. To stay in business and ahead of competition your business must be able to meet the needs of most of the different categories of customers. Continue reading

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10 Ways to Beat Competition: Way 4 – Using A.S.S (After Sales Support)

After sales support takes business away from a one stop transaction to the level of relationship that ensures building of trust and loyalty that keeps competition away. Continue reading

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Youth Entrepreneurship Support (YES) Programme

Financing the businesses by BOI under its SME Cluster initiative in consonance with the United Nations Economic Commission for Africa’s Commodity-based Industrialization Strategy. Continue reading

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10 Ways to Beat Competition: Way 3 – Using Branding

Branding is more than logo, websites, smart slogans, complementary cards or colorful packaging. Branding is an experience that creates a long lasting impression in the mind of customers or potential customers, and it gives little or no room for competitions’ products or services. Continue reading

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10 Ways to Beat Competition: Way 2 – Using Uniqueness

“The key to effective selling in this situation is what advertising and marketing professionals call a “unique selling proposition” (USP). Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully.” Entreprenur.com Continue reading

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10 Ways to Beat Competition: Way 1 – Using Price

So pricing of your product is very important when you want to beat competition. However, depending on the type of goods/services you offer, the pricing approach differs. Here are the 3 basics, you need to know. Continue reading

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