Category Archives: 10 ways to beat competition

10 Ways to Beat Competition: Way 10 – Using Advertisement

Posted on September 13, 2016 by psalmselah

If the ultimate aim is to beat competition and stay in business profitably then your products must be advertised using the most frequent medium by your potential customers. You must advertise. Continue reading →

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10 Ways to Beat Competition: Way 9 – Using Endorsements

Posted on August 23, 2016 by psalmselah

Beating competition requires that you tilt the scale in your favor, by making sure it is no longer a level playing field. You ensure that some factors work in your favor to help redirect customers to your own business till you claim the largest share of the market. Continue reading →

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10 Ways to Beat Competition: Way 8 – Using Business Integration

Posted on August 12, 2016 by psalmselah

The strength of integration is in the referrals. For example if business A has 6 customers, business B has 10 customers and business C has 7 customers, if they integrate their businesses (strict referral policy) and become a league of business, then each business ends up with 23 customers; increased market share, putting them ahead of competition within individual business’ niche. Continue reading →

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10 Ways to Beat Competition: Way 7 – Using Incentives and promotional offers

Posted on August 5, 2016 by psalmselah

Incentives and promotional offers as a tool is one the traditional tactics in business, however using it as way to beat competition requires you as a business person to study your competition and execute your incentives or promotional offers without eating too much into your profit. Continue reading →

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10 Ways to Beat Competition: Way 6 – Using Media

Posted on July 27, 2016 by psalmselah

Media tells us A is better than B, and often we would not try B to find out why. Media is a big tool in swaying opinion and influencing choice, and this is why the media is essential in your battle to stay ahead of competition. Continue reading →

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10 Ways to Beat Competition: Way 5 – Using Product/Service Variety

Posted on July 15, 2016 by psalmselah

Variety is the spice of life they say, but in business variety is more than the spice it is the life of business. To stay in business and ahead of competition your business must be able to meet the needs of most of the different categories of customers. Continue reading →

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10 Ways to Beat Competition: Way 4 – Using A.S.S (After Sales Support)

Posted on July 8, 2016 by psalmselah

After sales support takes business away from a one stop transaction to the level of relationship that ensures building of trust and loyalty that keeps competition away. Continue reading →

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10 Ways to Beat Competition: Way 3 – Using Branding

Posted on June 30, 2016 by psalmselah

Branding is more than logo, websites, smart slogans, complementary cards or colorful packaging. Branding is an experience that creates a long lasting impression in the mind of customers or potential customers, and it gives little or no room for competitions’ products or services. Continue reading →

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10 Ways to Beat Competition: Way 2 – Using Uniqueness

Posted on June 23, 2016 by psalmselah

“The key to effective selling in this situation is what advertising and marketing professionals call a “unique selling proposition” (USP). Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully.” Entreprenur.com Continue reading →

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10 Ways to Beat Competition: Way 1 – Using Price

Posted on June 15, 2016 by psalmselah

So pricing of your product is very important when you want to beat competition. However, depending on the type of goods/services you offer, the pricing approach differs. Here are the 3 basics, you need to know. Continue reading →

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